I cannot exactly remember the precise date and time nor the place where I saw her for the first time. All I can remember that it was a fine Sunday, we were throwing up a fresher's bash for our juniors the new entrants into the world of Mighty Mechanical Engineers. My profession is something what I'm proud of.
Moving on, the bash got over by early in evening at around 5pm. The Sun started to set down clearing the down the path for the Moon to illuminate the skies of my hometown with its glitter and also creating a gleam over the quiet beach front which is one of the pride possession's of our city.
I was on my vehicle, a gearless though. That was the one I managed to get after a long sessions of convincing my dad and he finally agreed after we reached a compromise. He refused a geared vehicle straight on and finally I was given a gearless surprise. I was driving along the beach road strech. It was then I came across this girl. She was in a full hand T-shirt, stripes of blue (sky and dark) and black running across her shirt. Her hair was let loose and as far as I could remember she was wearing specs but can't be sure. She was walking with one of her friend's. Some way or the other I wanted to speak to her.
I turned around and took a U-turn and parked my vehicle at some distance and started walking behind them. After some while I finally managed to get some courage and said, "Excuse me,"
First her friend turned around but I pointed towards the one in stripes.
She turned around, God I still remember the first glimpse I got of her, her smooth loose hair falling on her shimmering face, her skin tone gleamy with a toxicating complexion. Gosh! The thing keeps popping out in front of eyes even today. hard to forget.
I sincerely asked her whether we could speak for a couple of mins. and she promplty replied in a positive manner saying yes.
I put forward my hand and told my name. She replied that she was 'Pooja' and we had a gentle handshake.
I have a habit of being out spoken, I appreciate certain things in a more open manner. I'm confessing to fact that I never saw anyone of the opposite gender with a carnal and amourous insight and frankly speaking I didn't see her with that lusty insight. My intentions were good, and this is not a self-appraisal or any sort of self-accolade of how good I am.
Following the hand shake I straight way said that she looked good. I found her good-looking and I complimented her on the fact that she looked good. If at all it had to exggarated then I would say that she looked like an angel.
She stared in a bewildered manner and finally after a couple of secs she said, "Thanks".
We started to part with ways and turned back and finally I told her that she reminded me of my ex-girlfriend, who frankly speaking never existed. I accept the fact that the final words were a lie but the first words were straight from the possible deepest corners of my sole heart. I said the final words so as to create some kind of humour but it was in no way an intention of flirting.
This incident took place nearly eight months back but it seems just yesterday.
Friday, August 31, 2007
Sunday, August 19, 2007
Climate Change and Global Warming: The Effects so far
Perhaps one of the most intriguing topics these days is the one of climate change. It is perhaps the only thing other than the AIDS epidemic that is bringing the entire world together. The best example was set forward last week when it became a point in the agenda of the annual G8 summit held in Heiligendamm, Germany.
The climate change is mainly due to increase in the greenhouse gases emissions. Basically these greenhouse emissions are a mixture of gases such as carbon dioxide, methane, carbon monoxide, nitrous oxide and oxides of sulphur. This phenomenon is termed as the greenhouse effect. Though climate change was a subject of concern previously, it has now become a subject of global concern which led to the formation of UNEP (United Nations Environmental Programme) and IPCC (Intergovernmental Panel on Climate Change). Following the rapid changes in the environmental conditions in our country the honourable Supreme Court of India made environmental awareness education mandatory upto college level.
What is Greenhouse Effect?
Many of us have come across this term during our school or college levels. Well, the greenhouse effect is basically a natural phenomenon. It’s a known fact that the earth’s surface temperature is maintained by the energy balance of the sun’s rays that strike the earth and the heat that is radiated back by the earth into the outer space. However due to the presence of gases such as carbon dioxide etc., the radiated energy, especially the ones with longer wavelengths such as infra red (IR) rays are trapped or rather absorbed by the greenhouse gases and their exit from the earth’s atmosphere is prevented. They in turn continue to increase the surface temperature. It has been stated that for every 1oC rise in the surface temperature the polar ice caps would melt and increase the sea level by 90cm in that region. It has also been proved that for every 50% increase in co2 levels the surface temperature increases by 3oC.
The levels of greenhouse gases increase due to various natural and anthropogenic activities. But the natural activities do not play a major role, it is actually the anthropogenic activities that constitute the effect mainly.
The burning of fossil fuels such as coal, petrol etc., the irregular felling of trees are the ones that are mainly responsible for the increased activity of greenhouse effect.
Major Players: It is a well known fact that 60% of world’s energy is consumed by the United States and interestingly it also contributes the maximum when it comes to amount of carbon dioxide emissions every year. Of the world total of 27bn tones every year the US accounts for a staggering 5.9bn of them. Next is China which accounts for 4.7bn followed Russia, Japan and India. India accounts for 1.1bn tones every year.
It was proposed at the summit by the German Chancellor Angela Merkel, who was also the host of the summit, to get the fellow leaders of G8 to reduce the global emissions by half by the year 2050. But unfortunately this proposal was met with mild response especially by the US. On June 8th, 2007 in a common statement the G8 plus five other emerging economies said the objectives would be met “in accordance with our common but differentiated responsibilities and respective capabilities". However, no fixed targets on reducing CO2 emissions were announced. Instead leaders agreed to "stabilise greenhouse gas concentrations at a level that would prevent dangerous anthropogenic interference with the climate system". And they also reaffirmed their commitment towards the UN Framework Convention on Climate Change (UNFCCC). But what remains to be seen is will they really stick to the commitment or not?
Perils: Dangerous consequences are looming around us with the growing intensity in the climate change. It is not only the polar ice caps or the ice caps of various mountain ranges but also there is an augmented risk of increase in sea levels, which in turn will cause floods and storms of mammoth dimensions. Various other things such cultural and heritage sites, including both natural and cultural, for example, in north eastern Thailand, floods have damaged the 600 year-old ruins of Sukothai and the ruins of Ayutthaya, which served as the capital from the 14th to the 18th centuries. In a recent report stated by the IPCC, it was mentioned that if the greenhouse emissions are continued at the same rate a wide spread threat looms over southern and eastern Asia. It has also been stated in the report that Sunderbans Delta that houses the royal Bengal Tiger would be completely submerged owing to rising sea levels besides half of Bangladesh. Unseasonal rains, increased summers and severe winters are just some of the perils and the list goes on.
Remedies: Most importantly, the first thing required is to somehow contain the emissions. We’ll be running out of natural resources if we continue to burn fossil fuels at the same rate within a span of half a century. Usage of non-conventional sources of energy such as solar and wind energy etc., should be mooted. Its high time these things are implemented or else we would be inviting our doom sooner than expected as the live and let live policy of nature should never be compromised upon.
It is a well known fact that our economy is a very fragile one, but our environment is far more fragile than our economy.
The climate change is mainly due to increase in the greenhouse gases emissions. Basically these greenhouse emissions are a mixture of gases such as carbon dioxide, methane, carbon monoxide, nitrous oxide and oxides of sulphur. This phenomenon is termed as the greenhouse effect. Though climate change was a subject of concern previously, it has now become a subject of global concern which led to the formation of UNEP (United Nations Environmental Programme) and IPCC (Intergovernmental Panel on Climate Change). Following the rapid changes in the environmental conditions in our country the honourable Supreme Court of India made environmental awareness education mandatory upto college level.
What is Greenhouse Effect?
Many of us have come across this term during our school or college levels. Well, the greenhouse effect is basically a natural phenomenon. It’s a known fact that the earth’s surface temperature is maintained by the energy balance of the sun’s rays that strike the earth and the heat that is radiated back by the earth into the outer space. However due to the presence of gases such as carbon dioxide etc., the radiated energy, especially the ones with longer wavelengths such as infra red (IR) rays are trapped or rather absorbed by the greenhouse gases and their exit from the earth’s atmosphere is prevented. They in turn continue to increase the surface temperature. It has been stated that for every 1oC rise in the surface temperature the polar ice caps would melt and increase the sea level by 90cm in that region. It has also been proved that for every 50% increase in co2 levels the surface temperature increases by 3oC.
The levels of greenhouse gases increase due to various natural and anthropogenic activities. But the natural activities do not play a major role, it is actually the anthropogenic activities that constitute the effect mainly.
The burning of fossil fuels such as coal, petrol etc., the irregular felling of trees are the ones that are mainly responsible for the increased activity of greenhouse effect.
Major Players: It is a well known fact that 60% of world’s energy is consumed by the United States and interestingly it also contributes the maximum when it comes to amount of carbon dioxide emissions every year. Of the world total of 27bn tones every year the US accounts for a staggering 5.9bn of them. Next is China which accounts for 4.7bn followed Russia, Japan and India. India accounts for 1.1bn tones every year.
It was proposed at the summit by the German Chancellor Angela Merkel, who was also the host of the summit, to get the fellow leaders of G8 to reduce the global emissions by half by the year 2050. But unfortunately this proposal was met with mild response especially by the US. On June 8th, 2007 in a common statement the G8 plus five other emerging economies said the objectives would be met “in accordance with our common but differentiated responsibilities and respective capabilities". However, no fixed targets on reducing CO2 emissions were announced. Instead leaders agreed to "stabilise greenhouse gas concentrations at a level that would prevent dangerous anthropogenic interference with the climate system". And they also reaffirmed their commitment towards the UN Framework Convention on Climate Change (UNFCCC). But what remains to be seen is will they really stick to the commitment or not?
Perils: Dangerous consequences are looming around us with the growing intensity in the climate change. It is not only the polar ice caps or the ice caps of various mountain ranges but also there is an augmented risk of increase in sea levels, which in turn will cause floods and storms of mammoth dimensions. Various other things such cultural and heritage sites, including both natural and cultural, for example, in north eastern Thailand, floods have damaged the 600 year-old ruins of Sukothai and the ruins of Ayutthaya, which served as the capital from the 14th to the 18th centuries. In a recent report stated by the IPCC, it was mentioned that if the greenhouse emissions are continued at the same rate a wide spread threat looms over southern and eastern Asia. It has also been stated in the report that Sunderbans Delta that houses the royal Bengal Tiger would be completely submerged owing to rising sea levels besides half of Bangladesh. Unseasonal rains, increased summers and severe winters are just some of the perils and the list goes on.
Remedies: Most importantly, the first thing required is to somehow contain the emissions. We’ll be running out of natural resources if we continue to burn fossil fuels at the same rate within a span of half a century. Usage of non-conventional sources of energy such as solar and wind energy etc., should be mooted. Its high time these things are implemented or else we would be inviting our doom sooner than expected as the live and let live policy of nature should never be compromised upon.
It is a well known fact that our economy is a very fragile one, but our environment is far more fragile than our economy.
Orkut's Success Story
I met a friend of mine after a long gap of three years recently. We had a small chat lasting for a couple of minutes and finally when the moment of parting arrived, he asked me a question what has now become a cliché among the today’s young, “Hey man, you there on Orkut?”
‘Orkut’ - well this is one word that is now taking the country by a sweep.
What is Orkut?
For people who are not well accustomed to internet would find the word ‘social networking’ a bit alien. But those who are accustomed would be aware of the websites of the same kind like Hifi, MySpace etc.., As said ‘Orkut’ is basically a social networking website, where in one can socialise, communicate and make new friends or meet old and long lost friends. This is one place just like any other on the World Wide Web where one gets to post one’s pictures, videos and even blogs for that matter. It allows the user to send messages, create forums or to start discussions on a variety of subjects ranging from science to politics to day to day activities including fan clubs.
Coming into existence: Well the name ‘Orkut’ sounds like a name of a person, if your guess was yes then you are right; ‘Orkut’ is actually a part of the name of one ORKUT BUYUKKOTEN.
The story is a bit exciting. It’s about a guy who lost track of his girlfriend in a train accident. He tries hard to find her but his luck runs out. The guy grew up and become an IT architect in his late 20’s. He hired professionals from all over the world and began the hunt again. After three long years and losing millions of dollars he found his long lost girlfriend. Sounds flimy doesn’t it? But it’s a true incident, an accomplishment only a few lucky ones can achieve. When the time for shutting down the project arrived, Mr. Buyukkoten was approached by Google CEO and the software was taken over by them which we call ‘Orkut’ today.
Google paid a hefty sum to Mr. Buyukkoten and the very year it was launched , it became a huge, instantaneous hit. It earned a whopping profit of approximately 1bn dollars in that very year.
Fact Fantasy:
ORKUT BUYUKKOTEN today has 13 assistants to monitor his scrapbook and 8 to monitor his friends-list. He gets around 20,000 friend-requests a day and about 85,000 scraps.
* He gets $12 from Google when every person registers to this website.
* He also gets $10 when you add somebody as a friend.
* He gets $8 when your friend's friend adds you as a friend.
* He gets $6 if anybody adds you as friend in the resulting chain.
* He gets $5 when you scrap somebody and,
* $4 when somebody scraps you.
* He also gets $200 for each photograph you upload on Orkut.
* He gets $2.5 when you add your friend in the crush-list or in the hot-list.
* He gets $2 when you become somebody's fan.
* He gets $1.5 when somebody else becomes your fan.
* He even gets $1 every time you logout of Orkut.
* He gets $0.5 every time you just change your profile-photograph.
* He also gets $0.5 every time you read your friend's scrap-book and,
* $0.5 every time you view your friend's friend-list.
The Success: The success of Orkut, mainly lies in its flexibility when compared to other sites of a similar genre. It’s a simple design, with better user interface and offers a wide variety of options. It is estimated that it has approximately 58,950,000 members, which in itself tells a wide story. But then again success and controversy go hand-in-hand. And this point has found its place in this website too. There have been cases of misuse of the flexibility offered. Recently, there was an uproar in the state of Maharashtra over the defaming remarks made against a political leader in one of its forums and finally Google had to get down to damage control. Not long though there were cases of morphing of photographs especially of the feminine gender, finally the case was resolved and the culprits found their right place, behind the bars. Well, the controversies surrounding ‘Orkut’ elucidates the concept of misuse of technology and makes it clear how technology in the wrong hands, can prove to be a dangerous thing.
Whatever may be the reason behind ‘Orkut’ coming into existence, the outcome is that it is the in thing among the young now-a-days. It is also estimated that he would be the richest person by the year 2009. One can also find more about ORKUT BUYUKKOTEN on his homepage http://www.stanford.edu/~orkut/.
‘Orkut’ - well this is one word that is now taking the country by a sweep.
What is Orkut?
For people who are not well accustomed to internet would find the word ‘social networking’ a bit alien. But those who are accustomed would be aware of the websites of the same kind like Hifi, MySpace etc.., As said ‘Orkut’ is basically a social networking website, where in one can socialise, communicate and make new friends or meet old and long lost friends. This is one place just like any other on the World Wide Web where one gets to post one’s pictures, videos and even blogs for that matter. It allows the user to send messages, create forums or to start discussions on a variety of subjects ranging from science to politics to day to day activities including fan clubs.
Coming into existence: Well the name ‘Orkut’ sounds like a name of a person, if your guess was yes then you are right; ‘Orkut’ is actually a part of the name of one ORKUT BUYUKKOTEN.
The story is a bit exciting. It’s about a guy who lost track of his girlfriend in a train accident. He tries hard to find her but his luck runs out. The guy grew up and become an IT architect in his late 20’s. He hired professionals from all over the world and began the hunt again. After three long years and losing millions of dollars he found his long lost girlfriend. Sounds flimy doesn’t it? But it’s a true incident, an accomplishment only a few lucky ones can achieve. When the time for shutting down the project arrived, Mr. Buyukkoten was approached by Google CEO and the software was taken over by them which we call ‘Orkut’ today.
Google paid a hefty sum to Mr. Buyukkoten and the very year it was launched , it became a huge, instantaneous hit. It earned a whopping profit of approximately 1bn dollars in that very year.
Fact Fantasy:
ORKUT BUYUKKOTEN today has 13 assistants to monitor his scrapbook and 8 to monitor his friends-list. He gets around 20,000 friend-requests a day and about 85,000 scraps.
* He gets $12 from Google when every person registers to this website.
* He also gets $10 when you add somebody as a friend.
* He gets $8 when your friend's friend adds you as a friend.
* He gets $6 if anybody adds you as friend in the resulting chain.
* He gets $5 when you scrap somebody and,
* $4 when somebody scraps you.
* He also gets $200 for each photograph you upload on Orkut.
* He gets $2.5 when you add your friend in the crush-list or in the hot-list.
* He gets $2 when you become somebody's fan.
* He gets $1.5 when somebody else becomes your fan.
* He even gets $1 every time you logout of Orkut.
* He gets $0.5 every time you just change your profile-photograph.
* He also gets $0.5 every time you read your friend's scrap-book and,
* $0.5 every time you view your friend's friend-list.
The Success: The success of Orkut, mainly lies in its flexibility when compared to other sites of a similar genre. It’s a simple design, with better user interface and offers a wide variety of options. It is estimated that it has approximately 58,950,000 members, which in itself tells a wide story. But then again success and controversy go hand-in-hand. And this point has found its place in this website too. There have been cases of misuse of the flexibility offered. Recently, there was an uproar in the state of Maharashtra over the defaming remarks made against a political leader in one of its forums and finally Google had to get down to damage control. Not long though there were cases of morphing of photographs especially of the feminine gender, finally the case was resolved and the culprits found their right place, behind the bars. Well, the controversies surrounding ‘Orkut’ elucidates the concept of misuse of technology and makes it clear how technology in the wrong hands, can prove to be a dangerous thing.
Whatever may be the reason behind ‘Orkut’ coming into existence, the outcome is that it is the in thing among the young now-a-days. It is also estimated that he would be the richest person by the year 2009. One can also find more about ORKUT BUYUKKOTEN on his homepage http://www.stanford.edu/~orkut/.
Sunday, August 5, 2007
Reality Shows: Reality Blues
Reality Show is a genre of television programming which presents purportedly unscripted dramatic or humorous situations, documents actual events, and features ordinary people instead of professional actors. Although the genre has existed in some form or another since the early years of television, the term "reality television" is most commonly used to describe programs produced since 2000.
The origin of reality television dates back to late nineteen forties but it was on the radio but in modern sense the first would obviously be the 12-part 1973 PBS series ‘An American Family’, which showed a nuclear family going through a divorce. The same thing was presented in a different form in the UK, which followed the events that underwent in the Wilkins family of Reading in 1974.
The Indian Scenario
"Antakshari “was born on September 3, 1993 and is the oldest running format show in the country with about 600 episodes. More than a million people across the world have auditioned for it. Another success has been Sa Re Ga Ma, which also brought talented singers like Shreya Ghosal to the forefront at a very early age.
Until the late 1990’s and early 2000’s the Indian television which mainly comprised of daily soaps and a few other family dramas, following onset of increase in the viewership of music channels saw the arrival reality shows. Channel [V] took the lead by airing the talent show for their all girl band ‘Viva’. The show was an instant hit, but the band was selected from a set of participants who were auditioned. The final four were selected and trained rigourously and finally the band was out with a bash. The band’s success unfortunately didn’t last too long and now it’s nowhere to be seen. But that did not stop Channel [V], they then came with a show called ‘Super Singer’ which saw the upcoming of a talented singer, Ravindra Upadhay, he too released a private album but he is dormant not visible on the television a since quite a time now.
Set aside Channel [V], switching gears and as we move on, the Sony Entertainment Television which popularly known as Sony TV started off yet another reality show titled Indian Idol in the early 2000’s.The show which boasted well famed jury that consisted the lights of Farah Khan, Sonu Nigam and Anu Malik began with a boom song. It is presently in its third season going on. The first season was the arrival of a well nurtured and talented singer, Abhijeet Sawant who was selected among the others who were equally good. The second season had its share of controversies especially during the closing rounds. The third as said earlier is still on.
Apart from the above mentioned there are a few others, the best of the lot being Kaun Banega Crorepati or KBC as it is popularly known. It too had three seasons like its Sony TV counterpart. The first and the second seasons hosted by the BigB and the third season was hosted by Shah Rukh Khan another popular actor. Among the three the first was a tremendous success and the last did quite well to meet up with the first’s stature and in the end almost accomplished the mission.
Voting Woes: The Controversial Player
The basis for voting is totally different. Each show and each channel have a different set of voting pattern and media partners. The voting is usually telephone based. The system is at times biased on the basis of the network of the private cellular players like Airtel, Hutch etc.
The revenue that’s goes and comes in from these shows usually runs into crores of rupees and mark is dependent of the amount of participation that goes. For example, KBC2 received nearly 10 crore calls and SMS’ for the 65 episodes that were aired. Its partners in this endeavor were BSNL and Airtel. KBC beats its own record of 90 million calls in 2000, which came from 300 episodes.
A caller is charged Rs 2.40 if he called on the BSNL line and Rs 6 if he used Airtel SMS or voice-enabled service. Airtel paid 22 crores for a deal with Star Plus. Of the total 10 crore figures, SMSes accounted for 15 per cent. BSNL contributed about 7.5 crore calls, while Airtel the remaining 2.5 crore. Industry sources also said Airtel has received Rs 15-17 crore via SMS revenue. And it’s a fact that KBC and Indian Idol have made history in terms of people's participation and have been great revenue generators as well. Whereas Sony TV roped in Airtel and Sify.com as its voting and media partners respectively, the partnership was well rewarded with the amount of revenue that it generated.
The format of the show is another vital aspect in fact is the thing of the entire show. Unfortunately Indian shows are usually foreign derived or deduced. For example STAR TV’s Khulja Sim Sim was a remake of America’s, ‘Let's Make A Deal’. Here the viewer could play and participate in the show. Same with the case of Kismey Kitnaa Hain Dum, a remake of famous British hit, Night Fever. It featured a karaoke contest where viewers could sing along. The others included Big Boss remade from Britain’s Big Brother which featured the famous infamous Shilpa Shetty and JadeGoody’s racist remarks row.
It can thus, be inferred that the reality show fever that has gripped the Indian viewership as of now is the in thing of Indian Television and will go on for some while, till our Creative Directors come up with something new and out of the box.
The origin of reality television dates back to late nineteen forties but it was on the radio but in modern sense the first would obviously be the 12-part 1973 PBS series ‘An American Family’, which showed a nuclear family going through a divorce. The same thing was presented in a different form in the UK, which followed the events that underwent in the Wilkins family of Reading in 1974.
The Indian Scenario
"Antakshari “was born on September 3, 1993 and is the oldest running format show in the country with about 600 episodes. More than a million people across the world have auditioned for it. Another success has been Sa Re Ga Ma, which also brought talented singers like Shreya Ghosal to the forefront at a very early age.
Until the late 1990’s and early 2000’s the Indian television which mainly comprised of daily soaps and a few other family dramas, following onset of increase in the viewership of music channels saw the arrival reality shows. Channel [V] took the lead by airing the talent show for their all girl band ‘Viva’. The show was an instant hit, but the band was selected from a set of participants who were auditioned. The final four were selected and trained rigourously and finally the band was out with a bash. The band’s success unfortunately didn’t last too long and now it’s nowhere to be seen. But that did not stop Channel [V], they then came with a show called ‘Super Singer’ which saw the upcoming of a talented singer, Ravindra Upadhay, he too released a private album but he is dormant not visible on the television a since quite a time now.
Set aside Channel [V], switching gears and as we move on, the Sony Entertainment Television which popularly known as Sony TV started off yet another reality show titled Indian Idol in the early 2000’s.The show which boasted well famed jury that consisted the lights of Farah Khan, Sonu Nigam and Anu Malik began with a boom song. It is presently in its third season going on. The first season was the arrival of a well nurtured and talented singer, Abhijeet Sawant who was selected among the others who were equally good. The second season had its share of controversies especially during the closing rounds. The third as said earlier is still on.
Apart from the above mentioned there are a few others, the best of the lot being Kaun Banega Crorepati or KBC as it is popularly known. It too had three seasons like its Sony TV counterpart. The first and the second seasons hosted by the BigB and the third season was hosted by Shah Rukh Khan another popular actor. Among the three the first was a tremendous success and the last did quite well to meet up with the first’s stature and in the end almost accomplished the mission.
Voting Woes: The Controversial Player
The basis for voting is totally different. Each show and each channel have a different set of voting pattern and media partners. The voting is usually telephone based. The system is at times biased on the basis of the network of the private cellular players like Airtel, Hutch etc.
The revenue that’s goes and comes in from these shows usually runs into crores of rupees and mark is dependent of the amount of participation that goes. For example, KBC2 received nearly 10 crore calls and SMS’ for the 65 episodes that were aired. Its partners in this endeavor were BSNL and Airtel. KBC beats its own record of 90 million calls in 2000, which came from 300 episodes.
A caller is charged Rs 2.40 if he called on the BSNL line and Rs 6 if he used Airtel SMS or voice-enabled service. Airtel paid 22 crores for a deal with Star Plus. Of the total 10 crore figures, SMSes accounted for 15 per cent. BSNL contributed about 7.5 crore calls, while Airtel the remaining 2.5 crore. Industry sources also said Airtel has received Rs 15-17 crore via SMS revenue. And it’s a fact that KBC and Indian Idol have made history in terms of people's participation and have been great revenue generators as well. Whereas Sony TV roped in Airtel and Sify.com as its voting and media partners respectively, the partnership was well rewarded with the amount of revenue that it generated.
The format of the show is another vital aspect in fact is the thing of the entire show. Unfortunately Indian shows are usually foreign derived or deduced. For example STAR TV’s Khulja Sim Sim was a remake of America’s, ‘Let's Make A Deal’. Here the viewer could play and participate in the show. Same with the case of Kismey Kitnaa Hain Dum, a remake of famous British hit, Night Fever. It featured a karaoke contest where viewers could sing along. The others included Big Boss remade from Britain’s Big Brother which featured the famous infamous Shilpa Shetty and JadeGoody’s racist remarks row.
It can thus, be inferred that the reality show fever that has gripped the Indian viewership as of now is the in thing of Indian Television and will go on for some while, till our Creative Directors come up with something new and out of the box.
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